Not every social engagement is worth pursuing. A like is very different from a post explicitly asking for vendor alternatives. Signal Ark uses a warmth scoring model to quantify the intent behind every social engagement on a scale of 0 to 100 — and automatically promotes the best leads into your pipeline so you never miss a high-intent signal buried in the social feed.Documentation Index
Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
Use this file to discover all available pages before exploring further.
How warmth scores are calculated
Every social engagement event receives a warmth score built from three components:1. Base score by engagement type
The type of engagement sets the starting score. Higher-effort engagements signal stronger intent:| Engagement type | Approximate base score |
|---|---|
| Public mention or @tag | High (60–80) |
| Original post with keyword match | High (65–80) |
| Detailed reply or thread comment | Medium-high (50–70) |
| Post share or retweet with comment | Medium (40–60) |
| Like or basic retweet | Low (10–25) |
| Follow | Low (10–20) |
Exact base scores are set by Signal Ark’s scoring model and may vary by platform. For example, a detailed Reddit comment typically scores higher than an equivalent X like because the effort required is greater.
2. Recency decay
Warmth decays over time. An engagement from yesterday is significantly warmer than the same engagement from three weeks ago. The decay curve is steep — a signal that scores 75 today may fall below 40 within two weeks if no additional engagement occurs. This means fresh signals surface to the top of your feed naturally, and stale engagements do not clutter your pipeline.3. Repeat multiplier
When the same person engages multiple times — across one platform or across multiple platforms — their warmth score compounds. A buyer who liked a post, replied to a thread, and then posted their own question about alternatives is demonstrating a pattern of interest, not a one-time reaction.Auto-promotion to pipeline
Signal Ark eliminates the need to manually triage every social engagement. When a lead meets both of the following criteria, it is automatically promoted to your pipeline:ICP tier: Ideal or Strong
The engager’s company must be resolved and match your ICP at the
ideal or strong tier. Moderate and poor matches are not auto-promoted.Warmth score ≥ 70
The calculated warmth score must be 70 or above at the time of evaluation. Engagements below this threshold remain in the social feed for manual review.
- Account — created if it does not already exist, enriched with firmographic data
- Contact — created for the engager, with additional enrichment via People Data Labs if needed
- Signal — added to the account timeline with the social engagement as the source event
- Pipeline entry — the account is added to the pipeline in the Prospecting stage
CRM push criteria
Pushing a social lead to HubSpot or Salesforce has stricter requirements than pipeline auto-promotion. This prevents low-quality social signals from cluttering your CRM with contacts that have not yet demonstrated sufficient intent. A social lead is eligible for CRM push only when all of the following are true:| Criterion | Requirement |
|---|---|
| Warmth score | ≥ 75 |
| ICP tier | ideal or strong |
| Lead status | Not dismissed |
| Company identity | Known and resolved |
| Company domain | Successfully resolved |
| Post content length | ≥ 20 characters (post + engagement combined) |
| Content quality | Passes generic-content guardrails |
Reviewing and acting on warm leads
All promoted social leads appear in Deals under the Prospecting stage and in Social Signals with the Promoted badge. From the social feed, each warm lead card shows:- The engager’s name, title, and company
- The platform and post content that triggered the score
- The warmth score and ICP tier
- Whether the lead has been promoted and whether it has been pushed to your CRM
Review the signal context
Read the post or engagement that triggered the warmth score. This is the “why now” for your outreach.
Generate an AI message
Click Generate AI Draft to create a personalized message grounded in the specific engagement content. See AI Messages for details.
Enroll in a sequence
Click Enroll in Sequence to start a structured cadence. For competitive displacement leads, the Competitor Crisis Displacement sequence is recommended. See Sequences for setup details.