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Not all social interactions are equal. A “Like” is less valuable than a detailed reply or a direct mention. SignalArk uses a Warmth Scoring model to quantify social signal strength.

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The Warmth Scoring Model

Warmth scores (0-100) are calculated using:
  1. Base Score: Determined by the engagement_type (e.g., a “mention” has a higher base score than a “like”).
  2. Recency Decay: The score degrades quickly over time. An engagement from yesterday is much warmer than one from last month.
  3. Repeat Multiplier: If the same person engages multiple times, their warmth score compounds.
Note: Ingestion partners can optionally provide a warmth_hint to override the base score if they have deeper context on the interaction.

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Auto-Promotion to Pipeline

SignalArk removes the manual work of triaging social feeds by automatically promoting the best leads. An engagement is automatically promoted to your pipeline if it meets two strict criteria:
  1. ICP Match Tier: The resolved company must match your ICP as ideal or strong.
  2. Warmth Threshold: The calculated Warmth Score must be ≥ 70.
When a lead is promoted, SignalArk automatically:
  • Creates the Account.
  • Creates the Contact (using PDL enrichment if needed).
  • Creates a unified Signal on the account timeline.
  • Sets promotedToPipeline=true on the event.

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CRM Push Eligibility

To ensure your CRM isn’t cluttered with junk, social leads have a stricter push gate than standard market signals. A social lead can only be pushed to HubSpot or Salesforce if:
  • Warmth Score is ≥ 75.
  • ICP tier is ideal or strong.
  • The lead has not been dismissed.
  • The engager’s company is known.
  • The company domain is successfully resolved.
  • The combined content of the post and engagement is ≥ 20 characters.
  • The content passes our deterministic generic-content guardrails (it must not look like generic AI slop).