The Sales Pipeline lens is Signal Ark’s default view and the core of your daily GTM workflow. It continuously scans the market across your target accounts, classifies incoming signals, scores them for intent and actionability, and delivers only the highest-quality opportunities to your feed. You don’t need to configure anything to start using it — every new workspace opens with the Sales Pipeline lens active. Unlike a raw data feed, the Sales Pipeline lens applies rigorous multi-dimensional scoring and classification before a signal reaches you. Two primary scoring approaches are supported within the lens: SaaS Growth (for software and services sales motions) and Cyber Risk (for security-focused sales into companies showing vulnerability signals).Documentation Index
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Signal families covered
The Sales Pipeline lens tracks over 34 distinct signal families, organized into two strategic categories.SaaS growth signals
| Category | Signal families |
|---|---|
| Funding & financial | funding_round, revenue_milestone, acquisition |
| Hiring & growth | headcount_growth, department_hiring_surge, executive_hire |
| Expansion & geography | office_expansion, international_launch |
| Product motion | product_launch, major_update |
| Tech & competitive | tech_stack_addition, competitor_displacement |
Cyber risk signals
| Category | Signal families |
|---|---|
| Incident & breach | data_breach, ransomware_attack, vulnerability_disclosure |
| Compliance & regulatory | compliance_audit, regulatory_fine |
| Security posture | ciso_hire, security_tool_eval |
5-dimension scoring model
Every signal is scored against five dimensions. The composite score determines how the signal is prioritized in your feed and whether it qualifies for CRM push.| Dimension | Max score | What it measures |
|---|---|---|
| Intent | 30 | How strongly does this signal indicate buying intent? |
| Actionability | 25 | How easy is it for a rep to act on this right now? |
| Significance | 20 | How impactful is this event to the account’s business? |
| Freshness | 15 | Recency — scores decay as the signal ages |
| Compounding | 10 | Does this signal align with other recent signals on the account? |
Priority bands
Your signal feed is organized by priority band. Filter by band to focus on the accounts that need immediate attention.P1 — Critical (≥ 80)
Immediate action required. These accounts have strong compounding intent signals and a high probability of being in an active evaluation. Contact within 24–48 hours.
P2 — High (60–79)
Strong intent, prime for outreach. These accounts are showing clear buying signals but may not yet be in an active evaluation. Prioritize in your weekly planning.
P3 — Medium (40–59)
Monitor and nurture. Signal is present but not yet strong enough to warrant direct outreach. Keep these accounts in an awareness sequence.
P4 — Low (< 40)
Background intelligence. Keep these accounts in your tracking list but don’t prioritize outreach until signals strengthen.
Market Radar Feed
The Market Radar Feed is the central inbox for all scored signals in the Sales Pipeline lens. It gives you a unified chronological view of market intent across your full account list — newest signals first, filtered by priority band, signal type, or specific accounts. Use the Market Radar Feed to:- Identify P1 and P2 accounts that need immediate engagement
- Spot compounding signal patterns across multiple accounts in the same segment
- Review signal evidence before generating a Why Now Brief or Account Brief
Pushing signals to your CRM
You can push individual signals directly to HubSpot or Salesforce as structured, persona-aware notes. Signal Ark enforces content quality guardrails before any push is allowed. To push a signal:- Open the signal card in the Market Radar Feed.
- Click Push to CRM.
- Select the target record (account or deal) in your connected CRM.
- Review the structured note preview and confirm.