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Documentation Index

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The Sales Pipeline lens is Signal Ark’s default view and the core of your daily GTM workflow. It continuously scans the market across your target accounts, classifies incoming signals, scores them for intent and actionability, and delivers only the highest-quality opportunities to your feed. You don’t need to configure anything to start using it — every new workspace opens with the Sales Pipeline lens active. Unlike a raw data feed, the Sales Pipeline lens applies rigorous multi-dimensional scoring and classification before a signal reaches you. Two primary scoring approaches are supported within the lens: SaaS Growth (for software and services sales motions) and Cyber Risk (for security-focused sales into companies showing vulnerability signals).

Signal families covered

The Sales Pipeline lens tracks over 34 distinct signal families, organized into two strategic categories.

SaaS growth signals

CategorySignal families
Funding & financialfunding_round, revenue_milestone, acquisition
Hiring & growthheadcount_growth, department_hiring_surge, executive_hire
Expansion & geographyoffice_expansion, international_launch
Product motionproduct_launch, major_update
Tech & competitivetech_stack_addition, competitor_displacement

Cyber risk signals

CategorySignal families
Incident & breachdata_breach, ransomware_attack, vulnerability_disclosure
Compliance & regulatorycompliance_audit, regulatory_fine
Security postureciso_hire, security_tool_eval

5-dimension scoring model

Every signal is scored against five dimensions. The composite score determines how the signal is prioritized in your feed and whether it qualifies for CRM push.
DimensionMax scoreWhat it measures
Intent30How strongly does this signal indicate buying intent?
Actionability25How easy is it for a rep to act on this right now?
Significance20How impactful is this event to the account’s business?
Freshness15Recency — scores decay as the signal ages
Compounding10Does this signal align with other recent signals on the account?
Compounding is the multiplier that separates a good account from a great one. When multiple signals hit the same account within a short window — say, a funding round followed by a hiring surge and a CISO hire — each signal’s score is amplified because they reinforce each other.

Priority bands

Your signal feed is organized by priority band. Filter by band to focus on the accounts that need immediate attention.

P1 — Critical (≥ 80)

Immediate action required. These accounts have strong compounding intent signals and a high probability of being in an active evaluation. Contact within 24–48 hours.

P2 — High (60–79)

Strong intent, prime for outreach. These accounts are showing clear buying signals but may not yet be in an active evaluation. Prioritize in your weekly planning.

P3 — Medium (40–59)

Monitor and nurture. Signal is present but not yet strong enough to warrant direct outreach. Keep these accounts in an awareness sequence.

P4 — Low (< 40)

Background intelligence. Keep these accounts in your tracking list but don’t prioritize outreach until signals strengthen.

Market Radar Feed

The Market Radar Feed is the central inbox for all scored signals in the Sales Pipeline lens. It gives you a unified chronological view of market intent across your full account list — newest signals first, filtered by priority band, signal type, or specific accounts. Use the Market Radar Feed to:
  • Identify P1 and P2 accounts that need immediate engagement
  • Spot compounding signal patterns across multiple accounts in the same segment
  • Review signal evidence before generating a Why Now Brief or Account Brief

Pushing signals to your CRM

You can push individual signals directly to HubSpot or Salesforce as structured, persona-aware notes. Signal Ark enforces content quality guardrails before any push is allowed.
A signal must score ≥ 40 and pass Signal Ark’s Generic Fallback Content checks to be eligible for CRM push. If the AI-generated “Why Now” summary or outreach angle is flagged as generic or unverified, the push is blocked. This keeps your CRM clean and trustworthy.
To push a signal:
  1. Open the signal card in the Market Radar Feed.
  2. Click Push to CRM.
  3. Select the target record (account or deal) in your connected CRM.
  4. Review the structured note preview and confirm.
The note is written to the CRM record immediately and includes the signal type, evidence summary, outreach angle, and a link back to the Signal Ark account detail.