Overview
Unlike raw data feeds, the Sales Pipeline lens applies rigorous classification and multi-dimensional scoring to ensure only the highest-quality intent signals reach your desk. It supports two primary scoring wedges: SaaS Growth and Cyber Risk, each with its own tailored signal taxonomy.Market Radar Feed
The central inbox for scored signals, providing a unified chronological view of market intent across your target accounts.
CRM Push
Push qualified signals directly to HubSpot or Salesforce as structured, persona-aware notes.
Signal Families & Taxonomy
The lens tracks over 34 distinct signal families, organized by strategic categories.SaaS Growth Signals (22+ Families)
- Funding & Financial:
funding_round,revenue_milestone,acquisition - Hiring & Growth:
headcount_growth,department_hiring_surge,executive_hire - Expansion & Geography:
office_expansion,international_launch - Product Motion:
product_launch,major_update - Tech & Competitive:
tech_stack_addition,competitor_displacement
Cyber Signals (12+ Families)
- Incident & Breach:
data_breach,ransomware_attack,vulnerability_disclosure - Compliance & Regulatory:
compliance_audit,regulatory_fine - Security Posture:
ciso_hire,security_tool_eval
5-Dimension Scoring Model
Every detected signal is evaluated against a 5-dimension scoring model to calculate its overall priority:- Intent (0-30): How strongly does this indicate buying intent?
- Actionability (0-25): How easy is it for a rep to act on this right now?
- Significance (0-20): How impactful is this event to the business?
- Freshness (0-15): Recency decay model (signals lose value over time).
- Compounding (0-10): Does this signal align with other recent signals on the account?
Priority Bands
Signals are categorized into Priority Bands based on their total composite score:- P1 (Critical): Score ≥ 80. Immediate action required.
- P2 (High): Score 60-79. Strong intent, prime for outreach.
- P3 (Medium): Score 40-59. Monitor and nurture.
- P4 (Low): Score < 40. Background intelligence.