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Documentation Index

Fetch the complete documentation index at: https://docs.signalark.app/llms.txt

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Signal Ark’s Next Best Actions (NBA) engine acts as an intelligent workflow assistant for your sales reps. Instead of leaving reps to decide what to do with a high-intent account, the NBA engine evaluates the account’s complete state and surfaces one prioritized recommendation — the single most valuable next step based on what’s happening right now. NBAs are distinct from GTME Plays. Plays identify strategic market conditions (a competitor in crisis, a new executive onboarding). NBAs focus on workflow execution and data hygiene: what should this rep do right now to move this account forward?

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How the engine evaluates accounts

The NBA engine runs continuously across your workspace, assessing each account across multiple dimensions:
  • Recent signals and intent scores: Is intent rising, falling, or compounding? Has a signal crossed a meaningful threshold?
  • Active and inactive GTME Plays: Is there a play that warrants immediate outreach, or one that just expired?
  • Current deal stage: Is there an open deal? Is it stale or progressing?
  • Contact coverage: Does the account have contacts mapped to the relevant personas for the active play or signal?
  • Enrichment state: Is the account’s firmographic data current, or has it gone stale?
Based on this multi-dimensional evaluation, the engine selects the single most actionable recommendation for the account at that moment.

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Action types

The NBA engine generates recommendations across six core action categories:
Triggered when an account has high-intent signals or an active play but no contacts mapped to the relevant buyer persona. Signal Ark will specify the persona it needs — e.g., “You have a Compliance Urgency play active but no CISO-level contact on this account.”
Triggered when an account has crossed a strong ICP fit threshold combined with elevated intent warmth. Signal Ark recommends enrolling the account in an outbound sequence while the signal window is open.
Triggered when account firmographic data is stale or incomplete — missing industry, employee count, or other fields required for scoring and Monday 8 eligibility. Running enrichment refreshes the account through Signal Ark’s waterfall enrichment process.
Triggered when an account’s intent score crosses 85. Signal Ark recommends promoting the account from tracking to active pipeline by creating a deal in your connected CRM.
Triggered when a new GTME Play activates on the account. Signal Ark surfaces the play and, if a brief has been generated, links directly to it. This is the NBA equivalent of “your strategist left you a note.”
Triggered after detected social engagement from an account contact — a comment, share, or interaction with relevant content. Signal Ark flags the moment as an opening to reach out while the account is warm.

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Where NBAs appear

NBAs are displayed prominently in the Overview tab on the Account Detail page. Each account surfaces its single highest-priority action at the top of the view — you don’t need to hunt for it.

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Acting on an NBA

Each recommendation offers two options:
1

Complete action

Takes you directly to the required workflow. For an enroll_sequence action, this opens the sequence enrollment modal. For create_deal, it opens the CRM deal creation form pre-filled with account data. For add_contact, it opens the contact search panel. Signal Ark removes the completed NBA once the action is taken.
2

Dismiss

Removes the recommendation if it’s not relevant for this account right now. Dismissing feeds back into the engine’s logic — if you consistently dismiss a particular action type for similar accounts, the engine learns to deprioritize it.
NBAs refresh automatically as new signals are ingested. After completing or dismissing an action, check back within 24 hours — if conditions change, a new NBA may appear. Accounts with compounding signals can cycle through multiple recommendation types in a single week.