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The Keyword Listener allows you to track custom terminology—like your competitors’ names, specific industry pain points, or niche technologies—across SignalArk’s data sources.

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Configuring Rules

You can access Keyword Listening under the Signals > Keywords tab. A keyword rule consists of:
1

Target Keywords

Enter exact phrases or keywords. SignalArk uses exact phrase matching to ensure high relevance.
2

Excluded Terms

Filter out noise. For example, if tracking the company “Apple”, you might exclude “fruit”, “orchard”, and “juice”.
3

Source Scope

Limit the search to specific sources. You might want to track “Data Breach” only in News and SEC filings, but ignore it on Reddit.

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Rule Statuses & Preview

Rules operate in one of three states:
  • Draft: Being configured, not actively scanning.
  • Active: Continuously evaluated against incoming data via the Post-Ingestion Pipeline.
  • Muted: Temporarily paused due to high noise or irrelevance.
Before activating a rule, use the Preview function to run the query against historical data. This helps you calibrate your excluded terms and prevent flooding your workspace with false positives.

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Routing via Play Templates

When an active keyword rule triggers a match, it is classified as a high-intent market signal. You can route these specific hits directly to your team by setting up a High Intent Keyword Match Play Template, which delivers the signal via Slack or Webhook instantly.