Signals
Signals are instances of activity or events detected across the internet. SignalArk monitors 15+ sources, including job postings, news articles, social media, tech stack installations, and web tracking pixels. Signals are grouped into families (e.g., funding, hiring, executive changes) for consistent scoring and play routing.Accounts
Accounts represent the target companies you are tracking. SignalArk automatically builds and maintains firmographic profiles using our multi-tier enrichment waterfall (prioritizing TCA, falling back to PDL). Accounts are evaluated against your defined ICP scoring criteria to ensure you only focus on qualified opportunities.Intent Scoring
SignalArk uses a comprehensive 5-dimension scoring model to prioritize accounts:- Freshness: How recent the activity is.
- ICP Fit: How well the company matches your Ideal Customer Profile.
- Compounding: The exponential impact of multiple signals occurring in proximity.
- Intent: The strength of the buyer’s implicit or explicit interest.
- Actionability: How practical it is to craft an outreach angle around the event.
Signal Decay
Intent doesn’t last forever. Our Signal Decay engine applies time-based score reduction with configurable half-lives per signal type. For example, a funding round might stay relevant for 60 days, while a competitor complaint on social media decays sharply over 7 days.Intelligence Lenses
A single signal can mean different things depending on your GTM motion. SignalArk provides context-specific Intelligence Lenses:- sales_pipeline: Your primary SaaS motion and default view.
- competitive_intel: Tracks competitor threats, product overlap, and displacement opportunities.
- investor_intel: VC/PE focus, detecting funding rounds, hiring surges, and investment-grade signals.
- cyber_radar: Specialized insights around security risks and compliance exposures.
GTME Plays
Go-To-Market Execution (GTME) Plays are structured, advisory recommendations overlaid on top of account scoring. SignalArk includes 7 native play types (e.g., Competitor Crisis Displacement, Executive Change Window). They detect specific evidence patterns and assign confidence scores to recommend a targeted outreach strategy.Credits
Certain advanced actions—like generating AI “Why Now” Briefs or running Targeted Discovery scans—consume Credits which map to underlying LLM and data provider costs. SignalArk allocates credits based on your tier limits:- Starter: 50 credits/month
- Growth: 500 credits/month
- Pro: 2,000 credits/month