Signal Ark is built on a small set of interconnected primitives. Understanding how they fit together helps you get more out of the platform — from tuning your ICP scoring to choosing the right Intelligence Lens for your team’s motion. This page defines each concept and explains how it connects to the rest of the system.Documentation Index
Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
Use this file to discover all available pages before exploring further.
Signals
A signal is a detected instance of buyer-relevant activity on the internet. Signal Ark monitors 15+ sources continuously, including job postings, news articles, social media, tech stack installations, and keyword mentions tracked through your configured feed. Each signal is tagged to a specific account and grouped into a signal family — for example,funding, hiring, or executive_change. Signal families allow the platform to apply consistent scoring logic and route signals to the right GTME Plays regardless of the specific source they came from.
Accounts
Accounts are the target companies you track in Signal Ark. When you add a domain, Signal Ark builds a firmographic profile automatically using a multi-tier enrichment waterfall: it queries TCA first and falls back to PDL if TCA data is unavailable. Every account is continuously evaluated against your ICP scoring criteria — the definition of your Ideal Customer Profile — so only qualified accounts surface prominently in your priority views. You can configure ICP criteria in account settings.Intent scoring
Signal Ark scores every account using a 5-dimension model that determines how ready an account is to engage and how urgently you should act.| Dimension | What it measures |
|---|---|
| Freshness | How recently the activity occurred |
| ICP fit | How closely the company matches your Ideal Customer Profile |
| Compounding | The multiplied effect of multiple signals occurring close together in time |
| Intent | The strength of the buyer’s implicit or explicit purchase interest |
| Actionability | How easy it is to craft a credible outreach angle around the event |
Signal Decay
Intent has a shelf life. Signal Ark applies Signal Decay — time-based score reduction — to prevent stale signals from inflating an account’s priority score indefinitely. Each signal family has a configurable half-life: the number of days it takes for a signal’s score contribution to fall by 50%. A funding round, for example, might remain relevant for 60 days before its score contribution fades significantly. A competitor complaint surfaced on social media might decay sharply over just 7 days. Signal Decay runs automatically — you don’t need to manage it manually. Accounts drop in priority as signals age, making room for fresher, more actionable intelligence.Intelligence Lenses
A single signal can mean different things depending on your go-to-market motion. Intelligence Lenses let you view the same signal feed through a context-specific filter, surfacing the interpretation most relevant to your team’s goals. Signal Ark ships with four lenses:- Sales pipeline
- Competitive intel
- Investor intel
- Cyber Radar
The default lens for most SaaS sales teams. Surfaces signals that indicate active purchase consideration, budget availability, or vendor evaluation cycles.View sales pipeline lens →
GTME Plays
Go-To-Market Execution (GTME) Plays are structured, advisory recommendations that Signal Ark overlays on top of account scoring. When the platform detects a specific evidence pattern — a combination of signals matching a known buying scenario — it surfaces a play with a calculated confidence score and a recommended outreach strategy. Signal Ark includes 7 native play types, including:- Competitor Crisis Displacement — an account is publicly struggling with a competitor’s product
- Executive Change Window — a new decision-maker has joined who may want to revisit existing vendor relationships
Credits
Some Signal Ark features consume credits because they rely on LLM inference or paid data provider calls. Actions that use credits include:- Generating Why Now Briefs
- Running Targeted Discovery scans
| Plan | Monthly credits |
|---|---|
| Starter | 50 |
| Growth | 500 |
| Pro | 2,000 |
Standard signal detection, account enrichment, and ICP scoring do not consume credits. Only on-demand AI generation and paid discovery features draw from your credit balance.