Most intent signals are tied to an organization — a funding round, a job posting, a tech stack change. Social signals are different: they are tied to a person. When a buyer posts publicly about evaluating vendors, complaining about their current tool, or announcing a new role, that is intent expressed at the individual level. Signal Ark captures those moments across four platforms and routes the highest-quality engagements directly into your pipeline — without you having to monitor a social feed manually.Documentation Index
Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
Use this file to discover all available pages before exploring further.
Platforms monitored
Signal Ark tracks social engagements across:X (Twitter)
Mentions, replies, and posts from tracked handles, hashtags, and keywords. Particularly effective for competitor complaints and real-time buying signals.
Posts and activity from tracked profiles and company pages. Best for champion tracking and executive change detection.
Posts and comments in subreddits relevant to your market. A strong source of candid competitor dissatisfaction and peer recommendation signals.
Hacker News
Ask HN threads, Show HN posts, and comments. Effective for developer-focused products and technical buying signals.
How social signals differ from market signals
Traditional market signals — job postings, funding rounds, news mentions — are attached to an account and flow into the main signal radar. Social signals are attached to a person first, and Signal Ark resolves that person to an account. This difference matters for how social signals move through the platform:- An engagement event arrives from a monitored target (a person, a handle, a hashtag, or a keyword).
- Signal Ark identifies the engager and resolves their company domain using enrichment data.
- The company is checked against your ICP profiles.
- A warmth score is calculated based on the type and recency of the engagement.
- If the warmth score and ICP tier meet the auto-promotion threshold, Signal Ark creates the account, the contact, and the signal — and promotes the lead into your pipeline automatically.
Warmth scoring
Not every social engagement signals buying intent. A like is much weaker than a post that explicitly mentions evaluating vendors. Signal Ark assigns every engagement a warmth score from 0 to 100 based on:- Engagement type — mentions, detailed replies, and public posts score higher than likes or follows
- Recency — scores decay over time; a signal from yesterday is warmer than one from last month
- Repeat engagement — when the same person engages multiple times, their score compounds
ideal or strong ICP match, are automatically promoted to your pipeline. See Warm Leads for the full scoring model and promotion criteria.
Monitor targets
You control what Signal Ark watches by configuring Monitor Targets — the people, handles, hashtags, keywords, and company pages you want to track. Common target types include:| Target type | Example | Use case |
|---|---|---|
| X handle | @JohnDoe | Track a past champion or competitor executive |
| LinkedIn profile | LinkedIn URL | Monitor a key contact’s posts and job changes |
| Company page | Competitor LinkedIn page | Catch competitor announcements |
| Hashtag | #devsecops | Find buyers discussing your category |
| Keyword | "CompetitorName alternative" | Detect competitor evaluation signals |
How social data flows into the pipeline
Ingestion
Signal Ark’s data partner continuously monitors your configured targets and submits batched social engagement events to the platform in real time.
Deduplication
Duplicate events — the same engagement submitted more than once — are filtered out automatically before scoring.
Warmth scoring
Each unique engagement receives a warmth score based on engagement type, recency, and repeat activity.
ICP matching
The engager’s company domain is resolved and checked against your ICP profiles. The ICP tier (ideal, strong, moderate, or poor) is recorded alongside the warmth score.
Auto-promotion
Engagements that meet the promotion threshold (warmth ≥ 70 and ICP tier of
ideal or strong) are automatically added to your pipeline as warm leads.CRM push
Promoted leads that also meet the stricter CRM push criteria (warmth ≥ 75) are pushed to HubSpot or Salesforce automatically. See Warm Leads for the full criteria.
Social signals appear in a dedicated Social Signals feed separate from the main market radar. You can filter the feed by platform, warmth score, ICP tier, and date to focus on the engagements most relevant to your motion.