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SignalArk doesn’t just look at firmographic data and job boards; it actively monitors the social web to catch buying signals where conversations actually happen. Our social intelligence engine tracks engagements across four major platforms:
  • X (Twitter)
  • LinkedIn
  • Reddit
  • HackerNews

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How Social Signals Differ

Traditional market signals (like a funding round or a job posting) are tied directly to an Account. Social Signals are primarily tied to a Person (the engager), and then resolved to an Account. Because of this, social signals flow into a dedicated socialEngagementEvents pipeline rather than the traditional market radar.

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External Ingestion (Flint)

Our social ingestion is powered by our external data partner, Flint. Flint continuously monitors your defined targets and submits batched social engagement events directly to our API (POST /v1/social/ingest). When an event is ingested, SignalArk automatically:
  1. Deduplicates the engagement.
  2. Calculates a Warmth Score based on the type of interaction.
  3. Resolves the engager to a company domain.
  4. Checks the company against your ICP profiles.
  5. Auto-promotes high-warmth, ICP-qualified leads directly into your sales pipeline.