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Documentation Index

Fetch the complete documentation index at: https://docs.signalark.app/llms.txt

Use this file to discover all available pages before exploring further.

The signal timeline is Signal Ark’s central intelligence view for a single account. Rather than reviewing isolated signals, you see the full history of intent events in chronological order — giving you a narrative of what’s been happening at the account and why now is a good (or bad) time to reach out. Signal Ark’s detection philosophy is Detect → Stack → Route. The timeline is where the “Stack” phase becomes visible. When multiple signals cluster together, they create compounding evidence that something is happening at an account — and that pattern is far more valuable than any single signal on its own.

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Opening the timeline

Navigate to any account in Signal Ark and click the Signal Timeline tab. If you’re looking at the account list, you can also click the intent score badge on any row to jump directly to its timeline.

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What you’ll see

The timeline displays all intent events in reverse chronological order. Each entry includes:
  • Event date and time — When the signal was detected, not when it was ingested. This is the actual date of the underlying event where possible.
  • Source badge — A tag indicating the signal’s origin, such as funding, github, job-posting, or news. Color-coded by signal family.
  • Signal summary — A one-sentence description of what happened and why it’s relevant. For example: “Acme Corp posted 4 new DevSecOps roles mentioning AWS Security Hub — consistent with an active cloud security evaluation.”
  • Composite score — The signal’s current score, accounting for decay. Scores update automatically as time passes.
  • Dimension breakdown — An expandable view of how the signal scored across Intent, Actionability, Freshness, ICP Fit, and Compounding.

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Understanding the compounding score

At the top of the timeline, Signal Ark displays the account’s total intent score — an aggregation of all active signals weighted by their individual scores and decay rates. This is the number used to rank accounts in the dashboard. Below the total score, you’ll see two indicators that explain the quality of the signals behind it:

Signal count

The number of active signals contributing to the current intent score. More signals generally mean stronger evidence, but source diversity matters more than raw count.

Source diversity

A measure of how many distinct source types are represented. Three signals from three different sources — a job board, a news article, and a GitHub star — are weighted higher than ten signals from a single source. High source diversity is a strong indicator of genuine organizational momentum.
A high signal count with low source diversity often means a company is active on a single platform rather than showing broad buying intent. Always check the source diversity indicator before investing outreach time.

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Filtering the timeline

Use the filter bar above the timeline to narrow your view:
  • Date range — Limit the timeline to signals from the last 7, 30, or 90 days, or set a custom range.
  • Source type — Show only signals from specific sources (for example, only job postings and funding events).
  • Signal family — Filter by family (Hiring, Funding, Competitive, Technology, etc.).
  • Priority band — Show only High Priority or Worth Outreach signals to focus on actionable events.

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Acting on signals

The timeline is designed to feed directly into outreach. From any signal entry, you can:
1

Generate a Why Now Brief

Click Generate Brief on any signal or on the account header. Signal Ark uses the timeline as its evidence base to produce an AI-written summary of why this account is worth reaching out to right now, and what angle to use. Briefs consume 1 credit.
2

Enroll in a sequence

Click Add to Sequence to enroll the account (and auto-discovered contacts) into an outreach sequence. The sequence engine pre-populates the first message using the most actionable signals in the timeline.
3

Mark signals as relevant or not a fit

Use the thumbs-up / thumbs-down rating on any signal to give feedback. Ratings feed into Signal Ark’s ICP calibration engine, which refines your scoring model over time based on rep judgment.
4

Log a note

Add a manual note to the timeline to capture context that isn’t available from automated sources — for example, a note from a discovery call or a referral from a mutual contact.

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The timeline as a Why Now brief source

When a rep is preparing for a call or writing a personalized email, the timeline provides the evidence base. Signal Ark’s AI brief generation reads the full timeline — not just the top signal — to construct a multi-point rationale. A brief built from five compounding signals is far more persuasive than one built from a single event.
Before generating a brief, filter the timeline to the last 30 days. This focuses the brief on recent, higher-relevance signals rather than older events that may no longer be actionable.

Signal scoring

Understand how scores are calculated and how decay affects the timeline over time.

Signal sources

See the full list of sources that feed events into the timeline.