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The core philosophy of SignalArk is Detect → Stack → Route. The “Stack” phase is visualized in the Unified Signal Timeline, providing sales reps with a complete narrative of an account’s intent journey.

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The Stacking Effect

Evaluating a single signal in isolation often leads to low conversion rates. SignalArk aggregates data from multiple distinct tables into a single chronological view:
  • Core Signals (signals table)
  • Market Intelligence (market_radar_signals table)
  • Social Engagements (social_engagement_events table)
When multiple signals occur within a short window, the timeline visually highlights the Compounding Score.

Source Diversity Indicator

Ten signals from a single job board are less valuable than three signals across a job board, a news article, and a GitHub star. The timeline calculates and displays a Source Diversity metric to highlight true organizational momentum.

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Component: CompanySignalTimeline

When reviewing an account, navigate to the Signal Timeline tab. Here you will see:
  • A chronological feed of all intent events.
  • Source-tagged badges (e.g., funding, github, news).
  • Inline summaries of why the signal matters.
  • A visualization of the account’s total intent score over time.
This timeline serves as the foundational evidence base when reps generate AI-powered “Why Now” Briefs or personalize their outreach sequences.