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Documentation Index

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When a buyer who championed your product at a previous company moves to a new organization, they already trust you. They have seen the value firsthand, understand the use case, and can often influence a purchase quickly. Signal Ark’s champion tracking monitors your past buyers across LinkedIn and X so you never miss the moment a champion lands somewhere new — and can reach out before a competitor does.

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What champion tracking monitors

Champion tracking uses Signal Ark’s Monitor Targets system to watch specific individuals. When a tracked person posts publicly — a new-job announcement, a post about a new initiative, or an engagement with relevant content — Signal Ark captures the event, scores it for warmth, resolves it to their current company, and checks that company against your ICP. You can track any individual across:
  • LinkedIn — job change posts, role announcements, and content about new priorities
  • X (Twitter) — posts, mentions, and replies from a tracked handle

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Setting up champion tracking

1

Open Social Signals

Navigate to Social Signals in the left sidebar and click Manage Trackers.
2

Add a new tracker

Click Add Target and select the platform — LinkedIn for a profile URL or X for a Twitter handle.
3

Enter the target details

For LinkedIn, paste the contact’s profile URL. For X, enter the handle (for example, @janedoe). Add a label so you can identify this tracker in your feed — for example, “Jane Doe – Former Acme Champion”.
4

Tag as champion (optional)

Enable the Champion tag on the tracker. This makes it easy to filter your social feed to show only champion-related engagements.
5

Save the tracker

Click Save. Signal Ark’s ingestion partner begins monitoring this individual immediately. New engagements typically appear in the feed within a few hours.
The fastest way to build your champion tracker list is to export your power users from your CRM or product analytics tool and add them in bulk. Go to Manage Trackers > Import and upload a CSV with columns for platform and handle or URL.

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What happens when a champion changes jobs

When Signal Ark detects a job change signal from a tracked champion, the following happens automatically:
  1. The engagement event is ingested and scored for warmth. A new-job announcement typically receives a high base warmth score because it is a high-intent personal milestone.
  2. The champion’s new employer is resolved from the post content or their updated LinkedIn profile.
  3. The new company is checked against your ICP profiles.
  4. If the company is an ideal or strong ICP match and the warmth score is 70 or above, Signal Ark promotes the new company to your pipeline as a warm lead — with the champion listed as the key contact.
  5. A signal card appears on the account timeline with the context: who moved, where they came from, and what they posted.
If the champion’s new company is already in your pipeline, Signal Ark adds the engagement as a new signal on the existing account timeline rather than creating a duplicate account.

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Tracking other key contacts

Champion tracking is not limited to past buyers. You can use the same Monitor Targets system to watch:
  • Prospect executives you are actively pursuing — to get notified when they post about relevant initiatives or change roles
  • Competitor executives — to detect leadership changes at competing companies
  • Industry analysts and influencers — to monitor market commentary and trending topics in your space

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Managing your trackers

View all active monitor targets in Social Signals > Manage Trackers. From there you can:
  • Edit a tracker to update the label or add tags
  • Pause a tracker to temporarily stop monitoring without deleting it
  • Delete a tracker to permanently remove it from monitoring
Deleting a tracker removes it from active monitoring immediately, but existing engagement events already captured in your feed are preserved.

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Champion signals in your feed

Champion engagements appear in the main Social Signals feed. Filter by the Champion tag to see only events from tracked champions. Each event card shows:
  • The champion’s name and the platform where the engagement occurred
  • The content of the post or engagement
  • The resolved company and its ICP tier
  • The warmth score
  • A Create Deal or View Account shortcut to take immediate action