Skip to main content
One of the highest-converting motions in B2B sales is tracking your past champions—people who bought your software at a previous company—when they move to a new organization. SignalArk’s Monitor Targets allow you to do exactly this on social media.

​
Setting Up Trackers

You can configure targets to monitor specific individuals or broader social categories:
  • X/Twitter Handles: Track specific executives, past champions, or industry influencers.
  • LinkedIn Profiles: Monitor when a champion posts about a new initiative.
  • Company Pages: Track competitor announcements or target account updates.

​
Adding a Target

  1. Go to the Social Signals dashboard.
  2. Click Manage Trackers.
  3. Add a new target by providing the platform (e.g., X), the target type (e.g., x_handle), and the value (e.g., @JohnDoe).
Once added, SignalArk’s ingestion partners will begin monitoring these entities. When an engagement occurs, it is processed, scored for warmth, and surfaced in your dashboard.