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Documentation Index

Fetch the complete documentation index at: https://docs.signalark.app/llms.txt

Use this file to discover all available pages before exploring further.

The Signal Ark pipeline gives you a single view of every active opportunity — alongside the signal evidence that created each one. Unlike a standalone CRM, every deal in Signal Ark is linked back to the account timeline and the specific signal that initiated the engagement. This connection lets you see not just where a deal stands, but why it exists, what triggered your outreach, and which signals are compounding on the account right now.

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The pipeline board

Navigate to Deals in the left sidebar to open the pipeline board. Deals are displayed as cards on a Kanban board, organized into stages you can customize for your sales process. The default stages are:
StageMeaning
ProspectingAccount identified as high-intent; initial outreach not yet started
QualificationContact engaged; discovery in progress
ProposalProposal or demo delivered; evaluating fit
NegotiationCommercial terms under discussion
Closed WonDeal signed and revenue recognized
Closed LostOpportunity ended without a purchase
To move a deal, drag the card to a new column. Changes are saved immediately.
You can rename or reorder stages to match your team’s terminology. Go to Settings > Pipeline to customize your stage names and deal probability defaults.

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Creating a deal from a signal

Signal Ark is designed so that deals originate from intelligence — not from manual prospecting. You can create a deal directly from the signal that warranted action.
1

Open the account

Go to Accounts and open the account you want to convert into an active deal.
2

Review the signal timeline

Scroll through the account’s signal timeline to identify the signal that makes this the right time to engage — a funding announcement, an executive hire, or a competitor complaint.
3

Create a deal

Click Create Deal in the top-right of the account view. Signal Ark pre-fills the deal with the account name, ICP tier, and the linked signal.
4

Set deal details

Enter the expected close date, deal value, and assign it to the responsible rep. Select the opening stage.
5

Save

Click Save Deal. The deal appears in the pipeline board and is linked to the account timeline.
You can also create deals directly from an active GTME Play or a Next Best Action recommendation. Signal Ark automatically links the deal to the play or signal that triggered the recommendation.

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Deal card details

Each deal card on the board displays:
  • Account name and ICP tier badge
  • Deal value and expected close date
  • Assigned rep
  • Linked signal — the primary signal that initiated the deal, with a link to the full signal card
  • Signal Ark score — the account’s current intent score, updated as new signals arrive
  • Open tasks — any pending sequence steps or manual to-dos for this deal
Click a deal card to open the full detail view, where you can update fields, view the complete account timeline, log notes, and see the full sequence enrollment history.

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Signal-to-revenue attribution

Signal Ark tracks a direct line from the moment a signal is detected to the moment a deal is closed. Because every deal stores a reference to its originating signal, the Analytics > Revenue Signal Proof report can show you:
  • Which signal types (job postings, competitor complaints, funding rounds, social engagements, and so on) produce the most deals
  • Average time from signal detection to deal creation
  • Win rate by signal source and ICP tier
  • Revenue attributed to specific GTME Plays
Signal attribution is available for all deals created from an account view, a GTME Play, or a Next Best Action. Deals created manually without a linked account do not carry signal attribution.

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CRM sync

If you have HubSpot or Salesforce connected, deals sync bidirectionally between Signal Ark and your CRM. When you move a deal to a new stage in Signal Ark, the linked CRM record updates automatically — and vice versa.
Open the deal detail view and click Push to HubSpot. Signal Ark creates or updates the corresponding deal in HubSpot, maps the stage to your HubSpot pipeline, and links the associated contact and company records.
Open the deal detail view and click Push to Salesforce. Signal Ark creates or updates the Opportunity record, maps the stage to your Salesforce pipeline, and associates the Account and Contact records.
If a deal is updated in both Signal Ark and your CRM simultaneously, Signal Ark flags the conflict on the deal card. Open the deal detail view and use the Resolve Conflict panel to choose which version to keep.
Deleting a deal in Signal Ark does not delete the corresponding record in your CRM. Archive deals instead of deleting them if you want to preserve the CRM record.