Outreach sequences let you act on a detected signal immediately and systematically. Instead of sending a one-off email, you build a multi-step workflow — emails, LinkedIn touchpoints, call reminders — that keeps your account engaged until they respond or the sequence completes. Every sequence in Signal Ark is tied back to the signal that triggered it, so you always know why you’re reaching out.Documentation Index
Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
Use this file to discover all available pages before exploring further.
Step types
A sequence is made up of one or more steps. You can combine step types freely to create the cadence that suits your motion.| Step type | What it does |
|---|---|
| Automated email | Sends an email via your connected SMTP or CRM integration — no manual action needed. |
| LinkedIn connect | Queues a reminder for a rep to send a connection request to the contact. |
| LinkedIn message | Queues a reminder to send a direct message to an existing connection. |
| Call / task | Creates a manual to-do for a rep, such as a discovery call or voicemail. |
| Delay | Adds a time buffer between steps (for example, wait 3 days before following up). |
Building a sequence
Open Sequences
Navigate to Outreach in the left sidebar, then select Sequences. Click New Sequence in the top-right corner.
Name your sequence
Give the sequence a descriptive name that reflects its intent — for example, “Competitor Displacement — Cold Intro” or “New CISO — 5-Day Cadence”. This name appears in enrollment records and analytics.
Add steps
Click Add Step and choose a step type. Set the delay before each step runs. Repeat until your cadence is complete.
Attach templates (optional)
For email and LinkedIn steps, select a message template from the template library or write your content inline. You can use AI to generate a draft at send time — see AI message generation.
Enrolling contacts
You can enroll a contact into a sequence from three places:Account timeline
Open an account, find a relevant signal card, and click Enroll in Sequence directly from the card.
Next Best Actions
Automated recommendations surface pre-matched sequences alongside the signal that warrants action.
GTME Plays
Executing a play auto-suggests sequences aligned to the play’s intent (for example, a displacement cadence for a Competitor Crisis Play).
Manual enrollment
Go to Sequences, open a sequence, and click Enroll Contact to search for any contact in your workspace.
Enrollment statuses
Once a contact is enrolled, Signal Ark tracks their progress through the following statuses:Active
Active
The contact is currently moving through the sequence. Steps are executing on schedule.
Paused
Paused
The sequence has been temporarily halted — either by a rep or by an automation rule. No steps will fire until it is resumed.
Replied
Replied
The prospect responded to an outreach step. Signal Ark automatically pauses the sequence so a rep can take over the conversation.
Bounced
Bounced
An email step failed to deliver. Review the contact’s email address and re-enroll once corrected.
Completed
Completed
All steps in the sequence finished without a reply. The contact is ready for outcome logging.
Logging outcomes
When a sequence reaches Replied or Completed status, Signal Ark prompts you to log an outcome. Outcomes close the loop between signal intelligence and actual sales results. Select the outcome that best describes what happened:- Booked meeting — the contact agreed to a call or demo
- Not interested — the contact explicitly declined
- Wrong person — the contact was not the right decision-maker
- No response — the sequence ended with no engagement
- Other — any outcome that does not fit the above
Tracking sequence performance
Go to Analytics > Sequences to see open rates, reply rates, and booking rates broken down by sequence. You can also see which signals produced the most enrolled contacts and which step types drive the most replies.Sequence analytics are updated every 24 hours. Live enrollment counts are visible in real time on the sequence detail page.