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Once SignalArk identifies a high-intent account and discovers the right contact, you can seamlessly transition to execution using Outreach Sequences.

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Building a Sequence

Sequences are multi-step workflows designed to engage prospects across multiple channels. Supported step types include:
  • Automated Email: Sent via your connected SMTP or CRM integration.
  • LinkedIn Connect: Reminders to send a connection request.
  • LinkedIn Message: Reminders to message an existing connection.
  • Call / Task: Manual to-dos for your sales reps.
  • Delay: Time buffers (e.g., wait 3 days) between actions.

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Enrollment & Management

You can enroll contacts into sequences directly from the Account Timeline, a specific Signal card, or via automated Next Best Actions. When a contact is enrolled, their status is tracked through the outreach_enrollments lifecycle:
  • Active: Currently processing steps.
  • Paused: Temporarily halted.
  • Replied: The prospect responded (auto-pauses the sequence).
  • Bounced: Email delivery failed.
  • Completed: All steps finished without a reply.

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Tracking Outcomes

SignalArk requires reps to log outcomes for completed sequences or replies (e.g., booked_meeting, not_interested, wrong_person). These outcomes feed back into the Calibration Engine, which adjusts your ICP and Signal scoring weights based on actual sales success, closing the loop between intelligence and execution.