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SignalArk uses configurable Ideal Customer Profiles (ICPs) to determine how well an account matches your target market. This score serves as a multiplier for signal intent—a strong signal from a poor-fit account is noise, but a weak signal from a perfect-fit account is a prime opportunity.

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Configuring ICP Dimensions

You can define multiple ICP profiles for different product lines or regions. Each profile evaluates accounts across several dimensions:
  • Firmographics: Industry verticals, Employee count ranges, and Estimated revenue.
  • Geographics: Target regions and countries.
  • Technographics: Required technologies (for complementary products) or competitor installations (for displacement plays).
  • Funding & Growth: Specific funding stages or growth velocity metrics.

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Scoring Tiers

The multi-dimensional scoring engine outputs an overall ICP Fit Score from 0 to 100, which is categorized into tiers:

Ideal (80-100)

Perfect match across almost all dimensions. Signals from these accounts are heavily prioritized.

Strong (60-79)

Good match on core dimensions. Solid targets for standard outreach.

Moderate (40-59)

Partial match. Monitored for strong signals before manual review.

Weak & Poor (<40)

Outside your target market. Signals are deprioritized or suppressed to reduce noise.

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Automated Calibration

The ICP engine isn’t static. SignalArk runs Automated Calibration Runs that analyze your won deals, accepted signals, and user feedback (e.g., when reps mark signals as “Not a fit”). The calibration engine recommends weight adjustments to your ICP dimensions to better reflect reality. You can review and apply these adjustments to continuously refine your targeting precision.