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Documentation Index

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Signal Ark’s ICP scoring engine determines how closely each account in your workspace matches your target market. The ICP fit score is not just a label — it acts as a multiplier on every signal that account generates. A high-intent signal from a perfect-fit account becomes a top priority; the same signal from an account outside your market is filtered out as noise. Getting your ICP configuration right is the highest-leverage action you can take in Signal Ark.

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How ICP scoring works

When an account is enriched, Signal Ark evaluates it against your active ICP profiles across multiple dimensions. Each dimension is weighted, and the results are combined into a composite ICP Fit Score from 0 to 100. You can create multiple ICP profiles — for example, one per product line, vertical, or region — and Signal Ark scores each account against all active profiles. The highest matching score is used when prioritizing signals.

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Configuring ICP dimensions

Navigate to Settings > ICP Profiles to create or edit a profile. Each profile is built from four dimension categories:
Firmographic criteria are the most commonly used filters and draw directly from enrichment data.
  • Industry verticals — Select one or more industries from Signal Ark’s taxonomy (for example, Financial Services, Healthcare, SaaS, or Manufacturing).
  • Employee count range — Set a minimum and maximum headcount. You can define multiple ranges if your ICP spans different company sizes.
  • Estimated annual revenue — Filter by revenue band to target companies at the right budget level.

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Scoring tiers

The ICP engine outputs a score from 0 to 100 and assigns each account to one of four tiers:

Ideal (80–100)

Near-perfect match across all dimensions. Signals from Ideal accounts are heavily prioritized in the Monday 8 dashboard and trigger GTME play evaluation.

Strong (60–79)

Good match on core dimensions with minor gaps. Solid targets for standard outreach sequences.

Moderate (40–59)

Partial match. Signal Ark monitors these accounts for strong compounding signals before surfacing them for manual review.

Weak or Poor (below 40)

Outside your target market. Signals are deprioritized or suppressed in standard views to keep your workspace focused.

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Automated calibration

Your ICP criteria should evolve as you learn more about which accounts actually convert. Signal Ark’s Automated Calibration engine analyzes patterns in your won deals, accepted signals, and rep feedback to recommend adjustments to your ICP weights. Calibration runs automatically on a regular schedule. When recommendations are ready, you’ll see them in Settings > ICP Profiles > Calibration Suggestions. Each suggestion explains the reasoning — for example, “Accounts in the 200–500 employee range have a 3.2× higher conversion rate than those under 200. Consider increasing the weight on this range.” You review and apply suggestions individually. Signal Ark never updates your ICP criteria automatically.
When reps mark signals as “Not a fit” in the signal timeline, that feedback is fed directly into the calibration engine. Encourage your team to use this rating — it’s one of the fastest ways to refine your ICP precision over time.

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Applying ICP scores during account import

If you’re using the ABM intake pipeline, you can apply ICP scoring as part of the ingestion process before accounts enter your workspace. This lets you filter or tier a large account list upfront rather than after the fact. See ABM intake pipeline for details on how to enable scoring during import.

Account enrichment

ICP scores depend on enrichment data. Learn what gets populated and when.

Signal scoring

See how ICP fit multiplies signal scores to drive prioritization.