Skip to main content
The Competitive Intelligence lens allows your Go-To-Market team to keep a close eye on competitor movements, pricing changes, product launches, and customer frustration—turning competitive threats into pipeline generation opportunities.

​
Signal Families

This lens actively tracks 9 specific signal families focused purely on the competitive landscape:
  1. competitor_pricing_change
  2. competitor_product_launch
  3. competitor_executive_departure
  4. competitor_layoffs
  5. competitor_m_and_a
  6. customer_complaint_social
  7. negative_g2_review
  8. competitor_compliance_issue
  9. competitor_security_breach

​
The 5 Scoring Dimensions

Signals in this lens are scored differently than standard sales signals. The competitive scoring engine uses the following dimensions:
  • Overlap (0-25): How closely does this competitor overlap with your Ideal Customer Profile (ICP) and feature set?
  • Recency (0-20): Standard freshness decay.
  • Threat (0-25): Does this event pose a direct threat to your market share (e.g., a major feature launch)?
  • Significance (0-15): The scale of the event (e.g., a small bug vs. a massive data breach).
  • Actionability (0-15): Can your sales team immediately launch a displacement campaign based on this?

​
Tracked Competitors

You define your competitive landscape in the Tracked Competitors table. Here, you list domains and aliases for your key competitors. SignalArk uses this list to filter and classify global market noise down to just the entities you care about.
Ensure you add all known alternate domains and old company names for your competitors to maximize signal coverage.

​
Available Actions

When a competitive signal is detected, the following actions are available directly from the card:

Watch

Pin the signal to your watchlist for continuous monitoring.

Brief

Generate an AI-powered Competitive Displacement Brief for your reps.

Compare

Run a side-by-side feature and sentiment comparison.

Escalate

Send a high-priority alert to the product marketing or leadership team via Slack.