The Competitive Intel lens turns competitor activity into pipeline opportunities. When a competitor raises prices, suffers a security breach, goes through layoffs, or ships a product that threatens your positioning, the Competitive Intel lens detects it, scores its strategic relevance to your accounts, and surfaces it as an actionable displacement opportunity — before your prospects start looking on their own. This lens is purpose-built for Go-To-Market teams that compete actively. The scoring model, signal taxonomy, and available actions are all calibrated for competitive situations, not generic sales signals.Documentation Index
Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
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Signal families tracked
The Competitive Intel lens monitors nine signal families focused exclusively on your competitive landscape:| Signal family | What it detects |
|---|---|
competitor_pricing_change | Price increases, tier restructuring, or feature gating by a tracked competitor |
competitor_product_launch | New product releases or major feature announcements from competitors |
competitor_executive_departure | C-level or VP departures at competitor companies — often a sign of internal instability |
competitor_layoffs | Workforce reductions at competitors, particularly in support, engineering, or CS |
competitor_m_and_a | Merger, acquisition, or divestiture activity affecting competitors |
customer_complaint_social | Public complaints about a competitor on social platforms |
negative_g2_review | Negative G2 reviews against tracked competitors, indicating customer dissatisfaction |
competitor_compliance_issue | Regulatory violations, fines, or compliance failures by a competitor |
competitor_security_breach | Data breaches, ransomware events, or credential exposures at competitors |
Competitive scoring model
Signals in this lens are scored differently from standard sales signals. The competitive scoring engine evaluates five dimensions specific to displacement situations:| Dimension | Max score | What it measures |
|---|---|---|
| Overlap | 25 | How closely does this competitor overlap with your ICP and feature set? |
| Threat | 25 | Does this event threaten your market share or position? |
| Recency | 20 | Standard freshness decay — how recent is the signal? |
| Significance | 15 | How large-scale is the event? A major breach scores higher than a minor complaint. |
| Actionability | 15 | Can your sales team immediately launch a displacement campaign from this? |
Setting up your tracked competitors
You control which competitors the lens monitors. Define your competitive landscape in the Tracked Competitors table under Settings.Add a competitor
Enter the competitor’s primary domain. Signal Ark uses this as the anchor for signal classification.
Add aliases and alternate domains
Add any known alternate domains, legacy brand names, or product names the competitor operates under. Signal Ark uses your full alias list to filter global market noise down to the entities you care about.
Actions available on a competitive signal
When a competitive signal is detected, you can act on it directly from the signal card without navigating away from the feed.Watch
Pin the signal to your watchlist for continuous monitoring. Watched signals are tracked for score changes and new corroborating evidence over time.
Brief
Generate an AI-powered Competitive Displacement Brief for the affected accounts. The brief identifies which of your accounts are most exposed to this competitor event and provides rep-ready outreach angles.
Compare
Run a side-by-side feature and sentiment comparison between your product and the affected competitor. Useful for arming reps before outreach or for product marketing to review positioning.
Escalate
Send a high-priority alert to your product marketing or leadership team via a connected Slack channel. Use this for major events — a competitor breach or acquisition — that require an immediate strategic response.