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Not all signals are created equal. SignalArk uses a sophisticated 5-dimension scoring model to evaluate every detected event, ensuring your sales team focuses on the most actionable opportunities.

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The 5 Dimensions of Scoring

Every signal is evaluated against these five criteria:
  1. Signal Strength / Budget Relevance: Does this signal indicate actual buying activity or budget availability? (e.g., a Series B funding round scores higher than a generic blog post).
  2. Actionability: Can a sales rep use this signal to craft a compelling outreach message?
  3. Freshness: When did the event happen? Signals lose value over time.
  4. ICP Fit: How closely does the associated account match your Ideal Customer Profile?
  5. Compounding (Stacking): Is this an isolated event, or part of a broader pattern? Signals receive a boost if the account has diverse recent signals from other sources.

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Priority Bands

Based on the composite score (0-100), signals are categorized into priority bands:
  • High Priority (80+): Strong buying signals. These trigger GTME plays and Monday 8 prioritization.
  • Worth Outreach (60-79): Solid rationale for contact. Good for standard sequence enrollment.
  • Monitor (40-59): Weak or early-stage signals. Kept on the radar to see if signals compound.
  • Low Priority (<40): Filtered out of standard views to reduce noise.

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Signal Decay

Signal strength is highly time-sensitive. SignalArk applies an automated decay curve to signal scores based on their source type.
  • Fast Decay (e.g., Website Visit, Social Mention): Half-life of 3-7 days.
  • Medium Decay (e.g., Job Posting, Event Attendance): Half-life of 14-30 days.
  • Slow Decay (e.g., Funding Round, Exec Hire): Half-life of 60-90 days.
You can configure custom decay overrides in your ICP settings for specific intelligence lenses (e.g., Cyber Radar or SaaS Growth).