> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Use Cases

> Step-by-step guides for leveraging social intelligence.

Here are the most common ways modern sales teams use SignalArk's social capabilities to build pipeline.

### A. Track Competitor Mentions

**Goal**: Find prospects who are actively evaluating or complaining about a competitor.

1. Add a Monitor Target for `competitor` on X and Reddit.
2. Ensure your ICP profiles list your major competitors.
3. When users mention the competitor, SignalArk will score their profile against your ICP. If they are a strong fit and the engagement is warm, they'll be promoted.

### B. Monitor Industry Hashtags

**Goal**: Engage with thought leaders and buyers discussing specific pain points.

1. Add a Monitor Target for `hashtag` (e.g., `#devsecops` or `#b2bsales`).
2. SignalArk ingests top posts and comments under these tags.
3. Filter the social feed by high-warmth scores to find active conversations you can join.

### C. Follow Past Champions

**Goal**: Sell to the people who already know and love your product.

1. Export a list of your best power users from your CRM.
2. Add their X or LinkedIn URLs as `x_handle` or `linkedin` Monitor Targets.
3. When they announce a new job or promotion, SignalArk catches it and auto-promotes the new company to your pipeline if it fits your ICP.

### D. Detect Product Launch Chatter

**Goal**: Capitalize on a competitor's product launch by finding users asking questions.

1. When a competitor launches a new feature, track the specific `keyword` (e.g., "CompetitorName Copilot").
2. Look for engagements where users express confusion or ask for missing features.
3. Generate an Account Brief focused on *Competitive Displacement* for those accounts, highlighting how your product already solves those problems natively.