> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Signal Scoring & Decay

> How SignalArk scores signals and prioritizes your outreach.

Not all signals are created equal. SignalArk uses a sophisticated 5-dimension scoring model to evaluate every detected event, ensuring your sales team focuses on the most actionable opportunities.

## The 5 Dimensions of Scoring

Every signal is evaluated against these five criteria:

1. **Signal Strength / Budget Relevance:** Does this signal indicate actual buying activity or budget availability? (e.g., a Series B funding round scores higher than a generic blog post).
2. **Actionability:** Can a sales rep use this signal to craft a compelling outreach message?
3. **Freshness:** When did the event happen? Signals lose value over time.
4. **ICP Fit:** How closely does the associated account match your Ideal Customer Profile?
5. **Compounding (Stacking):** Is this an isolated event, or part of a broader pattern? Signals receive a boost if the account has diverse recent signals from other sources.

## Priority Bands

Based on the composite score (0-100), signals are categorized into priority bands:

* **High Priority (80+):** Strong buying signals. These trigger GTME plays and Monday 8 prioritization.
* **Worth Outreach (60-79):** Solid rationale for contact. Good for standard sequence enrollment.
* **Monitor (40-59):** Weak or early-stage signals. Kept on the radar to see if signals compound.
* **Low Priority (\<40):** Filtered out of standard views to reduce noise.

## Signal Decay

Signal strength is highly time-sensitive. SignalArk applies an automated decay curve to signal scores based on their source type.

* **Fast Decay (e.g., Website Visit, Social Mention):** Half-life of 3-7 days.
* **Medium Decay (e.g., Job Posting, Event Attendance):** Half-life of 14-30 days.
* **Slow Decay (e.g., Funding Round, Exec Hire):** Half-life of 60-90 days.

*You can configure custom decay overrides in your ICP settings for specific intelligence lenses (e.g., Cyber Radar or SaaS Growth).*