> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Outreach Sequences

> Create and manage multi-step outreach flows for your enriched contacts.

Once SignalArk identifies a high-intent account and discovers the right contact, you can seamlessly transition to execution using **Outreach Sequences**.

## Building a Sequence

Sequences are multi-step workflows designed to engage prospects across multiple channels. Supported step types include:

* **Automated Email:** Sent via your connected SMTP or CRM integration.
* **LinkedIn Connect:** Reminders to send a connection request.
* **LinkedIn Message:** Reminders to message an existing connection.
* **Call / Task:** Manual to-dos for your sales reps.
* **Delay:** Time buffers (e.g., wait 3 days) between actions.

## Enrollment & Management

You can enroll contacts into sequences directly from the Account Timeline, a specific Signal card, or via automated Next Best Actions.

When a contact is enrolled, their status is tracked through the `outreach_enrollments` lifecycle:

* **Active:** Currently processing steps.
* **Paused:** Temporarily halted.
* **Replied:** The prospect responded (auto-pauses the sequence).
* **Bounced:** Email delivery failed.
* **Completed:** All steps finished without a reply.

## Tracking Outcomes

SignalArk requires reps to log outcomes for completed sequences or replies (e.g., `booked_meeting`, `not_interested`, `wrong_person`). These outcomes feed back into the **Calibration Engine**, which adjusts your ICP and Signal scoring weights based on actual sales success, closing the loop between intelligence and execution.