> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Intelligence

> Monitor your competitors for strategic threats and displacement opportunities.

The **Competitive Intelligence** lens allows your Go-To-Market team to keep a close eye on competitor movements, pricing changes, product launches, and customer frustration—turning competitive threats into pipeline generation opportunities.

## Signal Families

This lens actively tracks 9 specific signal families focused purely on the competitive landscape:

1. `competitor_pricing_change`
2. `competitor_product_launch`
3. `competitor_executive_departure`
4. `competitor_layoffs`
5. `competitor_m_and_a`
6. `customer_complaint_social`
7. `negative_g2_review`
8. `competitor_compliance_issue`
9. `competitor_security_breach`

## The 5 Scoring Dimensions

Signals in this lens are scored differently than standard sales signals. The competitive scoring engine uses the following dimensions:

* **Overlap (0-25):** How closely does this competitor overlap with your Ideal Customer Profile (ICP) and feature set?
* **Recency (0-20):** Standard freshness decay.
* **Threat (0-25):** Does this event pose a direct threat to your market share (e.g., a major feature launch)?
* **Significance (0-15):** The scale of the event (e.g., a small bug vs. a massive data breach).
* **Actionability (0-15):** Can your sales team immediately launch a displacement campaign based on this?

## Tracked Competitors

You define your competitive landscape in the **Tracked Competitors** table. Here, you list domains and aliases for your key competitors. SignalArk uses this list to filter and classify global market noise down to just the entities you care about.

<Tip>
  Ensure you add all known alternate domains and old company names for your competitors to maximize signal coverage.
</Tip>

## Available Actions

When a competitive signal is detected, the following actions are available directly from the card:

<CardGroup cols={2}>
  <Card title="Watch" icon="eye">
    Pin the signal to your watchlist for continuous monitoring.
  </Card>

  <Card title="Brief" icon="file-lines">
    Generate an AI-powered Competitive Displacement Brief for your reps.
  </Card>

  <Card title="Compare" icon="scale-balanced">
    Run a side-by-side feature and sentiment comparison.
  </Card>

  <Card title="Escalate" icon="arrow-up-right-dots">
    Send a high-priority alert to the product marketing or leadership team via Slack.
  </Card>
</CardGroup>