> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Now Briefs

> Generate evidence-backed sales briefs to quickly understand account context and outreach angles.

SignalArk can generate highly contextual **Why Now Briefs** on demand, helping sales reps answer the most important question in prospecting: *Why should I reach out to this account today?*

Powered by Google's Gemini 2.5 Flash, these briefs synthesize the account's recent signals, firmographic data, and tech stack into an actionable summary.

## Brief Components

Each Why Now Brief includes:

* **Company Context**: A concise summary of what the company does and its current market position.
* **Why-Now Angles**: 2 to 4 specific, evidence-backed angles for outreach based on recently detected signals (e.g., a recent funding round, a new executive hire, or a competitor's price hike).
* **Recommended Approach**: High-level strategic guidance on how to position your solution.
* **Talking Points**: Actionable bullet points to use in emails or discovery calls.

## Where to Find Them

Why Now Briefs are embedded directly into the **NBA & Briefs** tab on the Account Detail page.

1. Navigate to any enriched account.
2. Click on the **NBA & Briefs** tab.
3. Click **Generate Why Now Brief**.

<Note>
  **Credit Cost:** Generating a Why Now Brief consumes **2 credits** from your monthly LLM action limit.
</Note>