> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Account Activation Briefs

> Generate comprehensive, evidence-backed decision assets for high-value accounts.

Account Activation Briefs go beyond the quick context of a "Why Now Brief". They are highly structured, deeply researched decision assets meant for executive alignment, deal champions, and complex sales motions.

*Note: Account Briefs are a Growth Tier feature.*

## 4 Brief Types

You can generate four distinct types of briefs, depending on the account's current situation:

1. **Executive Change**: Tailored for new leadership transitions.
2. **Competitive Displacement**: Focuses on competitor vulnerabilities and tech overlap.
3. **Cyber Risk**: Highlights security postures, compliance deadlines, and exposure.
4. **Growth Expansion**: Centers on funding, hiring surges, and market expansion.

## Quality Tiers & Safe-to-Send

Not all briefs are created equal. SignalArk uses a multi-stage evaluation pipeline to ensure quality. Every claim in the brief must be backed by evidence.

Briefs are categorized into three quality tiers:

* **Full Brief (≥ 60)**: Comprehensive, fully supported by direct evidence.
* **Summary Only (40-59)**: Useful context, but lacks enough direct evidence for a full brief.
* **Blocked (\< 40)**: Not enough data. Generation is blocked to prevent hallucinations.

Each claim within the brief is evaluated for a `safeToSend` flag to prevent generic or unverified AI content from reaching prospects.

## Persona Overlays

Briefs are persona-aware. Using a deterministic client-side rendering engine (meaning no extra LLM costs or latency), you can overlay specific framing for:

* **CFO** (Focus on ROI, cost consolidation)
* **CISO** (Focus on risk mitigation, compliance)
* **CRO** (Focus on revenue acceleration, time-to-market)
* **VP Product** (Focus on roadmap acceleration, technical debt)

## Delivery & Sharing

Once generated and approved by a rep, briefs are frozen and can be shared externally via:

* **Hosted Secret Link**: A beautiful, unbranded web page (`/brief/{slug}?token=...`).
* **PDF Export**: Generate a clean, structured PDF.
* **Email Summary**: Send a digestible version to your internal team.
* **CRM Push**: Push the brief directly to HubSpot or Salesforce as a structured note.

<Note>
  **Credit Cost:** Generating a full Account Activation Brief uses a more powerful model (Gemini 2.5 Pro) and costs **3 credits**.
</Note>