> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalark.app/llms.txt
> Use this file to discover all available pages before exploring further.

# ICP Scoring & Profiles

> Configure Ideal Customer Profiles and understand multi-dimensional fit scoring.

SignalArk uses configurable Ideal Customer Profiles (ICPs) to determine how well an account matches your target market. This score serves as a multiplier for signal intent—a strong signal from a poor-fit account is noise, but a weak signal from a perfect-fit account is a prime opportunity.

## Configuring ICP Dimensions

You can define multiple ICP profiles for different product lines or regions. Each profile evaluates accounts across several dimensions:

* **Firmographics:** Industry verticals, Employee count ranges, and Estimated revenue.
* **Geographics:** Target regions and countries.
* **Technographics:** Required technologies (for complementary products) or competitor installations (for displacement plays).
* **Funding & Growth:** Specific funding stages or growth velocity metrics.

## Scoring Tiers

The multi-dimensional scoring engine outputs an overall ICP Fit Score from 0 to 100, which is categorized into tiers:

<CardGroup cols={2}>
  <Card title="Ideal (80-100)" icon="star">
    Perfect match across almost all dimensions. Signals from these accounts are heavily prioritized.
  </Card>

  <Card title="Strong (60-79)" icon="check">
    Good match on core dimensions. Solid targets for standard outreach.
  </Card>

  <Card title="Moderate (40-59)" icon="circle-half-stroke">
    Partial match. Monitored for strong signals before manual review.
  </Card>

  <Card title="Weak & Poor (<40)" icon="xmark">
    Outside your target market. Signals are deprioritized or suppressed to reduce noise.
  </Card>
</CardGroup>

## Automated Calibration

The ICP engine isn't static. SignalArk runs **Automated Calibration Runs** that analyze your won deals, accepted signals, and user feedback (e.g., when reps mark signals as "Not a fit").

The calibration engine recommends weight adjustments to your ICP dimensions to better reflect reality. You can review and apply these adjustments to continuously refine your targeting precision.